adidas Running App

Record label — 2026

More than a run tracker, adidas Running is a digital space for movement, progress, and community. It connects runners to their performance, challenges, and each other — bringing adidas’ spirit of sport into everyday life

Within the app, my work focused on bringing the adidas brand into the running experience through digital storytelling. From campaign launches and editorial content to challenges and in-app activations, I designed experiences that connected runners with the wider world of adidas — translating brand campaigns into relevant, engaging moments without losing sight of the product or the people using it.

"Our shelf finally looks like our roster sounds." — label founder

The Berlin Marathon activation extended beyond the race itself, connecting runners with the event across adidas touchpoints — from the expo and retail environments to the adidas Running app. A consistent visual identity brought the campaign together, while a dedicated marathon blog offered training insights, athlete inspiration, race information, and adiClub benefits.

Within the app, the experience combined a high-demand adiClub raffle for a chance to win a place in the 2026 BMW Berlin Marathon with tailored content and dynamic CRM messaging. The blog connected runners to t

he wider campaign, while targeted notifications and email communications encouraged participation, supported runners throughout their journey, and helped drive challenge engagement.

The result was a connected campaign that brought together brand storytelling, membership benefits, and app engagement — turning a major sporting event into an experience that began well before race day.